Congo
PRODUCT ・ DESIGN ・ STRATEGY ・ MARketing ・ Biz dev
Responsible for leading a global team of designers, engineers, marketing and operations to launch this technology, beta test MVP with Hulu and go-to market.
WEB PLATFORM: https://congo.io
IOS MOBILE APP: View in App Store
Initial concept
System architecture - USPTO Patent Application 15/594,415 (pending); defined as a “System and method for automating video bumpers on User Generated Content (UGC).”
MVP prototype
Experience design
User testing
Conversion optimization
Product pivot