A re-post from Peter Rees - The LOUD Project
Why spend millions on a music video when you can make a very effective one for $15 and give the rest to humanitarian causes?
In this cool video, Sarah McLachlan breaks down how the money would have been spent and how the money was spent:
  • In LA, catering for a one day shoot = $3000. But this time, $3000 has bought 10950 meals for street children in Calcutta
  • $5000 = cost of make-up and hair for one day or$5000 = one years schooling for 145 girls in Afghanistan
  • Most Expensive Music Videos: “Scream” - Michael Jackson & Janet Jackson: $7,000,000. “Victory” - Puff Daddy: $2,700,000+. “Heartbreaker” - Mariah Carey: $2,500,000″What’s It Gonna Be” - Busta Rhymes: $2,400,000+”Larger Than Life” - Backstreet Boys: $2,100,000+”Bedtime Story” - Madonna: $2,000,000+
Challenge for the day: Pull $10 out of your wallet/purse, sit it a spot where you will see it every day. Don’t let it move from that spot until you have an idea or opportunity to use that $10 to do something creatively significant for an awesome cause. I’m going to do the same. Make sure you tell me what you do!

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